Marketing Superpower is rebranding to
Little Green Marketing Company
Purpose driven, ethical and sustainable marketing
Hello, I’m Rebecca, a corporate marketing escapee turned freelance marketing consultant and I specialise in ethical and sustainable marketing. Marketing can be a powerful force for good and my mission is to help heart-led, wellness, ethical and sustainable businesses market their business with passion, ease and grace. In ways which never push or try to make customers do anything they don't want to do but instead attract people through content that has a deep connection, that is authentic and congruent to their values and beliefs.
Consumers are more conscious than ever of their social and environmental responsibilities. Marketing therefore needs to be about so much more than maximising profit. John Elkington coined the business concept triple bottom line, or the idea that businesses need to balance people, profit and the planet and explains how it is possible to do well by doing good. Powerful marketing puts customers at the heart of everything in a way that is inclusive, equitable and sustainable.
Let me help you unleash the power of marketing using my guiding principles of empathy, honesty & integrity, transparency, authenticity, inclusivity and sustainability.
Marketing coaching and mentoring
I help business owners or their marketing staff connect deeply with their business purpose, values and vision. From here we can create powerful marketing strategies that attract and connect deeply to customers increasing retention and loyalty. I can also offer training on aspects such as PR, copywriting, and digital marketing.
Marketing strategy and planning
Do you need help setting a new direction, need a fresh perspective, a plan of action or a strategic plan? I can help give you structure to be able to translate your purpose and vision into goals, objectives, strategies and actions. A map so you know where you are going, know if you are on track and to make it all happen..
It's an uphill battle when you are juggling marketing with running your business. Or it could be you’re working in a marketing team with limited resources or expertise to manage your project. I specialise in content creation and PR. I am your safe pair of hands whether it is for a one off blog piece, a full campaign or a new website.
From the Blog
Email marketing has been heralded as a more environmentally form of marketing, especially when compared…Read More